mat-ter / noun
1. a substance or material
2. a topic
mat-ter / verb
1. be of importance; have significance
The “s” in the logo is interchangeable with the words “graphic” and “matter” as in graphics matter or graphic matters—pun intended.
The “m” and “r” boldly stands for “mine . refine.”
Diamonds are mere carbon atoms until they’re mined and refined into exquisite gems.
Graphic Matters helps non-profits and small businesses grow by amplifying their programs, products and services through branding and digital experiences. We mine aspirations and goals through brand strategy and refine the visual language using principles of Design for a memorable brand, set in motion through digital marketing.
Founder, Creative Director, Sara Iqbal brings her strong understanding of brand discipline to each project. Brand Strategy and Design Thinking leads the process for developing cohesive brands, responsive websites, and consistent digital journeys for brand awareness, marketing and fundraising campaigns.
Our team of graphic designers, developers, writers, and industry advisors are seasoned professionals in Healthcare Transformation, Business Development, Non-Profit Administration, Social Media and Digital Marketing.
This is a typical journey of anyone who wants to become our client.
We welcome your questions about growing your business through branding and digital experiences.
AnytimeUpon your inquiry, we share a Creative Brief so you can tell us more about your goals and business needs.
Week 1We offer an hour of free consultation to discuss the creative brief and compounding matters.
Week 1.5A few days later, we provide you with a proposal and a quote based on the matters discussed during our consultation.
Week 2You're blown away by our proposal and are happy to sign off your life to us. Well, just your money.
Week 2.5We provide you a complete project timeline with milestones dates for strategy meetings, design reviews, and delivery.
Week 3Upon completion, final artwork and content is shared over the cloud. We also manage print and sign production from materials to fabrication and press checks.
4 Weeks - 6 MonthsNow that you have a branded presence but you don't know how to share it with your target audience for optimum results, you can send us another inquiry and we'll send you a brief to begin your next growth cycle.
ConsistentHow our clients feel after a refined solution
My website conveys my business as trustworthy to my clients.
As a small business owner, I look for a company I can make direct contact with and develop a working relationship. Graphic Matters fit the bill perfectly.
From the beginning, Sara was responsive and thorough. I am a person who cares little for technology, but understands its power and purpose in business. I had ideas, but no concept of how to make them a reality on the web. Sara was able to bring my business vision to the website and this was a very valuable asset.
We walked through each step of the process for me to approve or input changes. Working with Graphic Matters has cemented my visibility on the web and provided potential customers easy access to information.
My website conveys my business as trustworthy to my clients and that's invaluable.
Brady Roberts, B.S. Kinesiology,
ACTION certified personal trainer
The website paid for itself while in its test phase when a client signed up via contact form.
ENTREPRENEURS, if you are looking to elevate your brand, contact Sara Iqbal!!!!
I'm a Creative and most of the time it's difficult for us to decide on anything for ourselves. Sara was patient, direct, pushed and reigned me into a brand that is true to who I am and speaks to the analytic side of my brain, the creative side...to my commercial work and my residential work...to my knowledge, leadership in design and my love for design, and having fun at what I do.
During the test phase when someone contacted me via the contact form on the website, we consulted and they are now signed Clients. A semi-functional website paid for itself.
Sara YOU ROCK!!!!
Shundra Harris, ASID, NCIDQ
Founder & Principal, Shundra Harris Interiors
Registered Interior Designer
Easy to work with and professional.
Sara is a creative and insightful designer. She produces excellent work by bringing her strong design skills to any project and then applying them to the customers concepts and ideas.
She was easy to work with and very professional. I would eagerly work with her again.
John Freeman, Associate Partner
IBM iX, Salesforce Oil and Gas Industry Leader
Healthcare Oil & Gas Services Energy Educational Institutions Design Health & Fitness Non Profits
